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We use AI to match the right producers with the right distributors—while we handle the full operational flow so both sides can focus on what they do best.

The smartest way to distribute wine & spirits

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<h2 style="white-space:pre-line">What does MERUM mean?</h2>
<p>We chose the name Merum because in ancient Latin it meant “pure wine”—nothing added, nothing removed. It reflects our mission to bring honest, craft wines and spirits to the world, just as they are.</p>

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<h2 style="white-space:pre-line">Why should distributors use Merum?</h2>
<ul>
<li>Access unique Italian specialty wines &amp; spirits</li>
<li>AI-simplified sampling and ordering process</li>
<li>Tailor made selling strategies to improve sell-out</li>
</ul>

<h2 style="white-space:pre-line">Why should producers use Merum?</h2>
<ul>
<li>Expand into the U.S. with no upfront risk.</li>
<li>Compliance, logistics, and distribution are handled for you</li>
<li>Get your products in front of top specialty distributors</li>
</ul>

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Brands who trust us

Best Italian Flavoured Gin, award winning Amar0